4th International WUXAL Conference
12.07.2019 – The focus of the program this year was WUXAL as a strong premium brand for leaf fertilizers. The latest findings from science and brand communication were combined with workshops on various topics.
The most important part was certainly the exchange between professionals and friends on an international level.
The whole Team of WUXAL would like to say thank you to all of our business partners who participated at the 4th International WUXAL Conference in Bremen, Germany.
We were pleased to welcome guests from more than 40 countries.
Our partners have made valuable contributions to the inspiring discussions about the brand WUXAL.
How is WUXAL’s key communication perceived? Which future directions should be taken with regard to product development and digitalization? These and other questions were openly discussed in the five different workshops:
- brand building
- digitalization
- feed the world 2050
- added value of premium brands
- innovation and technology
The technical part was extended by two guest speakers. Selected subjects related to foliar fertilization from the scientific point of view have been presented. Subsequently, latest methods of international marketing communication have been demonstrated.
- Prof. em. Dr. Goldbach, chair of plant nutrition at the University of Bonn for nearly 20 years:
“Factors in foliar nutrient application: advantages, limitations, and improvements (with examples for B and Zn)”
- Mr. Bermel, managing director and head of the creative department of MOON Werbeagentur GmbH:
“Five secrets of highly successful B2B marketing”
